In 2013 Ant came up with the concept of “East End Fashionistas”. He had always wanted to have his very own work published and took his ideas to Lucas Dietrich at Thames & Hudson with whom he had worked previously.
Appreciating his innovative proposal and the passion he felt, in 2014 work began. The focus was on the East End of London, in particular Brick Lane, detailing not only the fashion portrayed in this area but also the very diverse characters who live in London’s East End. Ant had an exceptional ability engaging with people on a one-to-one basis, gaining their trust which was essential if this book was to come to fruition. Interspersed with hundreds of vibrant photographs are examples of street found graffiti from this area: all making a statement.
Over a period of 12 months Ant spent several days each week with London’s Cockneys, the young in particular who, with their diverse fashion sense were saying – this is who we are – “the free thinking heroes and heroines of modern living”. Ant’s aim as a designer was to record fashion expression. His aim as a photographer was to capture a mood. His aim as an artist was to create a feeling.